
Challenge:
Amid a global crisis, an established airline was faced with the urgent need to dramatically increase hiring for pilots and crew. The challenge? Their existing HR processes were outdated, error-prone, and inefficient, making it difficult to meet the demands of a fast-changing environment. Without a new approach, the organization risked falling short of critical staffing needs at a pivotal moment.
Approach:
Recognizing the need for a rapid shift, the airline’s HR leaders launched a thorough evaluation of existing recruitment workflows. The team set a bold, time-bound objective:
– Hire a significant number of essential staff within six months.
– While simultaneously enhancing recruitment speed, accuracy, and strategic alignment.
To catalyze this transformation, Work Excellence facilitated a 2-day leadership workshop to align efforts and introduce new approaches.
Solution:
The collaborative workshop focused on:
01.
Cross-functional alignment, bringing HR leaders together to co-create solutions—many for the first time.
02.
Designing and applying innovative hiring strategies that could integrate into existing systems with minimal disruption.
03.
Launching an initial coaching period, which was later extended to support consistent implementation and continuous improvement.
These efforts led to streamlined, adaptable hiring workflows that were quickly adopted across the HR function.
Results: The transformation delivered measurable success:

The initiative set a new internal benchmark for cross-functional collaboration
and innovation within HR.

The hiring target was fully met within six months, under high-pressure conditions.

The HR team established more agile, scalable processes to support ongoing staffing needs.

Errors and delays in recruitment were significantly reduced, improving overall speed and quality.
Key Takeaway
This case study highlights how strategic alignment and adaptive thinking can drive major transformation—even in high-stakes, time-sensitive scenarios. By embracing collaboration and innovation, the airline not only met its immediate hiring goals but also redefined its HR capabilities for future resilience and growth.