Challenge:
A technology services company had recently acquired several small ventures and engaged Work Excellence for support through a rebranding initiative. However, deeper issues quickly emerged—a lack of alignment within the C-suite. With multiple CEOs from the acquired companies joining the executive team, there was no unified way of thinking, working, or decision-making.
This misalignment led to inefficiencies in go-to-market strategies, operations, and resource allocation. Without clear priorities around products and services, teams found themselves stuck in cycles of unproductive churn and wasted resources.
Approach:
Recognizing that the real challenge extended beyond rebranding, we shifted focus to organizational alignment using the Work Excellence Method. Our approach involved:
– Assessing gaps in leadership alignment and decision-making processes.
– Implementing structured planning to unify workflows, priorities, and strategies.
– Facilitating leadership workshops to introduce the Work Excellence Method and help executives align on a shared direction.
Initially, we provided consulting and coaching rather than formal training, integrating the method into existing processes to create immediate impact.
Solution:
By implementing L0 and L1 page sets, leadership teams established:
01.
Clear organizational priorities across departments.
02.
Defined workflows and measurement systems for improved efficiency.
03.
Better decision-making frameworks, reducing friction in strategy execution.
As leaders gained confidence in the method, we expanded efforts to train L2 leaders and scale alignment across the organization.
Results: The impact of organizational alignment was immediate and measurable:
Product development cycles shortened from 18 months to just 6 months.
Marketing content production time reduced from 3-4 weeks to only 3 days.
More effective executive meetings and streamlined communication with the board.
With newfound alignment, teams not only solved immediate challenges but also gained the ability to focus on long-term strategic planning.
Key Takeaway
This case study demonstrates how organizational alignment transforms businesses. What began as a rebranding initiative uncovered deep structural misalignment. By applying the Work Excellence Method, this technology services company shifted from operational inefficiencies to clear direction, faster execution, and stronger leadership cohesion.